Infinito for LG Signature, IFA 2019
“We decided to create a human-scale kaleidoscope, as a landmark-exhibition project for the world of technology. High-end technological innovation space in order to create a new concept design for a contemporary installation, able to combine attractive shapes, luxurious geometries, lighting features.
The kaleidoscope (from the ancient Greek “kalos=beautiful”, “eidos=shape”, “skopein=to look”) with his beautiful pattern and reflections, inspired us for the LG’s exhibition project.
As the kaleidoscope magically transforms everyday objects that mesmerizes us, in order to create original designs of intriguing beauty, the skin designed for LG, with its greater transformative power, creates something never seen before: a world of fabulous fractals and gorgeous geometries of color and lights.”
The Exhibition immerses all the visitors in a kaleidoscope, reflecting them and the LG’s products within a maze of hexagonal shaped stainless steel.
The main hexagons can be used as: mirror, products showcases, OLED monitor for the visual communication.