2022, October 7-30
Doriana and Massimiliano Fuksas for the 100+1 exhibition Alberto Rosselli for Saporiti Italia in Milan
Organized 101 years after the birth of Alberto Rosselli, one of the founders of ADI, the Association for Industrial Design, and the Compasso d’Oro Award, the exhibition explores the work of one of the great masters of Italian design, art director of Saporiti Italia from 1966 to 1976.
The exhibition design presents a series of original iconic pieces, historical documents, together with the contemporary reinterpretation of 100 Jumbo chairs coloured by ten international architectural firms, plus a rare Moby Dick chaise longue, that together give the exhibition its name and that will be the protagonists of the 100+1 Auction organized Cambi Auction House for Saporiti Italia with cultural purposes.
The exhibition ‘100 + 1 Alberto Rosselli for Saporiti Italia’ presented at ADI Design Museum in Milan from October 7th to 30th 2022 narrates, 101 years after his birth, the multifaceted figure and work of one of the fathers and great masters of contemporary design, Mr. Alberto Rosselli, particularly through his long-lasting and prolific relationship with Saporiti Italia, the company founded in 1948 by Sergio Saporiti in Besnate (Varese), for which Mr. Rosselli was art director from 1966 to 1976.
Curated by Federica Sala and designed by Marti Guixé, the exhibition is organized in collaboration with the Sergio Saporiti Research Centre, the Alberto Rosselli Archives, directed by Paolo Rosselli, CSAC / University of Parma and Iuav University of Venice / Projects Archives.
Conceived as a non-monographic retrospective, the exhibition focuses on the concept of modernity that has permeated Rosselli’s work, thanks to the meeting with Sergio Saporiti, starting from the intuition of working on materials and technologies non-typical of the furniture sector, as well on the use of plastics and composite materials, which have allowed Saporiti Italia to create objects with original shapes and functions, totally revolutionary for the time and still absolutely contemporary today.
The exhibition design starts with a 15-meter long installation of the Dune modular sofa, which can be used by the visitors to look at the historical materials on the work of Rosselli and Saporiti, projected along the museum walls.
A 12 meter long table displays the entire collection of the Stile Industria magazine, also founded and directed by Alberto Rosselli, with a focus on the most interesting articles and editorials by Rosselli himself and on the magazine covers created by important graphic designers, such as Giulio Confalonieri, Max Huber, Enzo Mari, Bruno Munari, Ilio Negri, Bob Noorda, Michele Provinciali, Albe Steiner, Pino Tovaglia, Heinz Waibl and others.
The central element of the exhibition is a large and scenographic glass bookcase, that houses 100 Jumbo chairs made with 100 different colors, chosen by ten important international architectural firms – Massimiliano & Doriana Fuksas, Marti Guixé, Toshiyuki Kita, Mauro Lipparini, Park Associati, Portman Architects, SITE James Wines, storagemilano, S20M Antonio Ventimiglia, Carlos Zapata – together with an original white Moby Dick chaise longue.
The 100 Jumbo chairs, originally made of fiberglass and now manufactured in basalt fiber, an ecological and recyclable material, become a great chromatic atlas, in which the ten colors chosen by each studio add as many
different storytelling to a piece that is part of the history of Italian design.
7-30 October 2022
ADI Design Museum, Milan
Saporiti Italia, ADI Design Museum, Cambi Auction House
Curatorship by Federica Sala
Exhibition design by Marti Guixé